“We’re number one!”
“No one else comes close!”
“You won’t find anything better!”
Simply turn on your television or surf the internet for a few seconds, and a commercial will pop up, claiming that a certain product or service is the best thing ever. That’s the standard method of promotion – trying to convince a customer that what you’re selling is better than anything else in the market.
However, every once in a while, a company will take the opposite approach. One famous example is the insurance company with the “name your price tool.” Their commercials often mention that their rates are not always the lowest in the industry.
However, the entire point of these ads are to convince you to trust this company. While saying they’re not always the best, they actually want you to believe they are the best.
And that’s how many artists end up trying to handle promotion. We know we’re supposed to strive to be the best – but we’re not supposed to say so.
This is why some creatives feel awkward when it comes to attracting attention. Some of us have been taught that being humble means keeping our talents to ourselves; that trying to be the best means diminishing others. Worse, some artists actively try to bring other artists down in hopes of making themselves look better.
Is is possible to promote our work without a prideful spirit? Yes, if we have the right mindset.
Take Jesus’ example. For most of his childhood and young adult life, he avoided the spotlight. But when it was time to share his message, Jesus chose the most accessible and visible places. He went to where the people were, and he told them to let their light shine. His purpose was not to bring glory to himself, but to give others permission to use their own gifts to glorify God and to bless others.
Letting your light shine, in other words, isn’t about being selfish. It’s about serving others. It’s not about competing with others; it’s about competing with yourself and becoming a better artist everyday.
Your excellence and your abilities should advertise themselves – as Proverbs says, it’s best to let someone else praise you – but you also should have a Godly confidence in your craft and sharing your gifts.
Your ultimate goal is not to promote yourself above others.
Your ultimate goal is to offer a glimpse of the Creator who is above everything.
Share your thoughts: Have you ever felt awkward while trying to promote your career? If so, how did you handle it? Share your comments below.